Wednesday, May 17

The Homer

I've become quite friendly with one of the people in my group, and my natural instinct was never to tell them about this blog, despite my occasional temptation to. We share a similar hatred of uni work, and it also appeared that my group assignment for this semester was going to go off so seemlessly as to not even warrant a post about how lazy/untalented/missing in action my group mates are - consequently I was going to tell my group mate about Treading Water.

Luckily I didn't, because I need to tell you all about one of the main problems with group assignments.

I generally take on the role of editing and collating the information and presenting it in something remote resembling a cohesive report - and I am doing this again this semester. This isn't always easy, not least of all because most of the content from my fellow group members arrives in the last few days before it's due, in a myriad of fonts besides Times New Roman, a range of sizes, and even in bold.

Some of this was nipped in the bud with me anally declaring at the first group meeting that 'if I'm putting it together, you can send me the information in 12 point Times New Roman, or bust.' However, this doesn't prohibit perhaps this most annoying aspect of editing other people's work, which is the dire lack of cohesion between everyone's copy.

Demographic plans never match up, target markets always differ, levels of spending, advertising priorities and so on... Editing this stuff is hard work, but eventually you just give up and go Find/Replace crazy start switching demographic spreads be remote control.

Perhaps the more frustrating aspect of this particular type of an assignment (a single 4000 word marketing report, split roughly between each of the four group members) is that some group members will either underkill or overkill the creative aspects of the assignment.

In this case, I've turned a blind eye to an online advertsing portal for a retail that product that has grown to include items such as a personalised blog for every person who logs in. None of this is accounted for in the budgets - nor is it needed or a requirement of the assignment. It seems subtlety is dead.

While reading through the plan I was greeted with a list of items in which creativity wasn't tempered by a mind for fiscal pressures, the likely reaction of the lecturer, or, primarily, the needs of the target audience. It vaguely reminded me of this...

Homer_dreamcar

2 Comments:

Blogger Enny said...

I'm in the midst of groupwork at the moment.

*sobs*

I"m trying to be the collator but there doesn't seem to be anything to collate!!!

1:58 PM  
Blogger Enny said...

(PS - we got jus over 76%!)

2:11 PM  

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